On Tuesday, Twitter launched a new advertising initiative that aims to boost revenues and add to its more than 284 million members. The initiative aims to expand the reach of “Promoted Tweets” on Twitter. Promoted Tweets are ads that Twitter inserts into its members timelines. Currently, promoted Tweets are only seen on Twitter, but the company wants them to be seen elsewhere, too. Here is what I said in an interview with E-Commerce Times, “The concept of running Promoted Tweets on other people’s apps and sites makes a lot of sense. It essentially gives Twitter the opportunity to grow its reach and generate revenue well past beyond its own user base. This announcement might be calming down some investors who are worried about Twitter’s ability to organically grow its user base. Now, the company is still reporting net losses on a quarterly basis. Very soon, these kinds of business ideas have to shed some real profits for Twitter to continue to command a premium on its share price.”
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