Just recently I talked with E-Commerce Times about Twitter. Its CEO Dick Costolo said that his company is not going public anytime soon. I applaud this, because he gives all the right reasons why that is the case. One, they don’t need the money. Twitter has enough cash in the bank. It’s strategy is about becoming more simple, better and faster. This requires smart engineering, not so much cash or publicly traded shares to buy technology start-ups that potentially add to its value proposition (as Facebook did with its Instagram acquisition). In short Twitter doesn’t need the cash. Two, it also doesn’t need the headache that comes with an IPO. It doesn’t want or need the public scrutiny. Three, Dick Costolo wants to create a simple and effective product that appeals to advertisers. At the end of the year he wants to count his advertiser clients in the tens of thousands. Da capo! More power to him.