Amazon UK recently introduced a monthly payment plan — Pay Monthly — for customers who purchase products it directly sells and ships. The offer doesn’t extend to third-party retailers’ products on its site. Customers whose order, including shipping and taxes, totals Pounds 400 — about US$586 — are eligible for the program. Hitachi Personal Finance will provide and administer the credit and payments, and customers have to apply to that company for credit.
Here is what I said in an interview with E-Commerce Times about this, “Amazon has been uber-successful [because] it wraps a whole lot of convenience around the purchasing process. Pay Monthly is a logical extension of this value proposition. This service will make it easier for certain consumers, such as impulse buyers, to agree to a purchase.”
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