E-Commerce Times interviewed me about whether Apple has plans to further improve its Maps app, possibly by strengthening local listings, which are increasingly important to businesses. Here is what I told them, “Apple’s launch of its Maps app had a rough start in 2012. Since then, the application has gained significant traction. Apple Maps has the potential to be embedded in a variety of e-commerce services leveraging geographical context information. The application could open up new partnership models and revenue streams.”

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