On Monday, GoPro announced an integration with Twitter’s Periscope app that allows live streaming from a GoPro Hero4 camera. Periscope users can switch between broadcasting from their iPhone’s camera to their GoPro directly from the phone screen with the touch of a button, GoPro said. The feature allows GoPro shooters to use the Periscope interface like a production switchboard. They can toggle between their iPhone and GoPro cameras on the fly, adding variety to video of a live event.
Here is what I told TechNewsWorld, “There are monetization options available, but only if this app really takes off. For example, celebrity athletes who are into action sports — such as snowboarders, extreme alpine skiers, X Games players — could potentially create huge numbers of followers. That crazy ride down the mountain, the double back flip — all these experiences can be shared in real time. The audience for those video streams are a great platform for targeted ads. It’s easy to imagine a shared revenue model between Twitter, the brand and the athlete. Similar business models work today on YouTube. It takes millions of followers per athlete to really make sense, though.”
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