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January 27, 2016 by admin

GoPro integrates with Twitter’s Periscope

On Monday, GoPro announced an integration with Twitter’s Periscope app that allows live streaming from a GoPro Hero4 camera. Periscope users can switch between broadcasting from their iPhone’s camera to their GoPro directly from the phone screen with the touch of a button, GoPro said. The feature allows GoPro shooters to use the Periscope interface like a production switchboard. They can toggle between their iPhone and GoPro cameras on the fly, adding variety to video of a live event.

Here is what I told TechNewsWorld, “There are monetization options available, but only if this app really takes off. For example, celebrity athletes who are into action sports — such as snowboarders, extreme alpine skiers, X Games players — could potentially create huge numbers of followers. That crazy ride down the mountain, the double back flip — all these experiences can be shared in real time. The audience for those video streams are a great platform for targeted ads. It’s easy to imagine a shared revenue model between Twitter, the brand and the athlete. Similar business models work today on YouTube. It takes millions of followers per athlete to really make sense, though.”

You can read the entire article here.

Filed Under: Blog Posts Tagged With: Andreas Scherer, GoPro, Salto Partners, TechNewsWorld

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