Facebook on Tuesday revealed it’s experimenting with making video clips easier for users to find in its mobile and desktop applications. In coming days, a limited number of users will see the additions, which include a video button at the bottom of its iPhone app and in the Favorites menu of its website.

Here is what I told E-Commerce Times, “Video has become a battleground between Google and Facebook. With YouTube, Google is certainly the incumbent leader with a billion global users that spend hours on the site simply watching videos. As of today, Facebook has about 1.5 billion monthly active users. It wants to get in on the action by providing a powerful video platform, Facebook has the opportunity to very quickly create a target-rich marketing platform that has the ability to create substantial revenues quickly.”

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